Plantation Rum will change their name to be more Politically Correct.

I had no qualms about the name for their rums, but in the next two years, there will be a very gradual shift on their name change.

In 1985 and 1986, I set out on weekend journeys to photograph old remaining plantations before some fool burned another one down. My quest was simple. Why are these homes of more than 100 years old still standing while new homes fall apart in less than 2 years? How did they have cool summers and warm winters without heating and air conditioning? And what were the French, Spanish, and African architectural influences? The answers to these questions were astounding and I could write a book about my findings..

Along the way, I found out that there was one African American plantation owner who owned slaves. Fellow African American workers at first refused to believe this. However, this was brilliant! If he bought the slaves, he could set each one free one at a time!

So for me, the term Plantation evokes meanings of strong and sturdy while refusing to die from anything. Why oh why does a rum company wish to join the likes of Uncle Ben's Rice and that awful Aunt Jemima Syrup? This just makes no sense and those who are offended by the Plantation term have just not done enough research!

For you collectors out there, this is your cue to stock up before their labels changes. Hopefully, they will also get rid of that stupid fake rope that surrounds their more expensive bottles.