{"id":273,"company_id":2270,"title":"The Island Rum Company Brand Ambassador Din Hassan","url":"/articles/273-the-island-rum-company-brand-ambassador-din-hassan","created_at":"2023-10-25T14:35:19.815Z","updated_at":"2023-11-01T13:31:03.136Z","article_date":"2023-10-25","brand_id":null,"source":"","image":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/dinhassan-1140x641.jpg","standard":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/standard_dinhassan-1140x641.jpg"},"cover":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/cover_dinhassan-1140x641.jpg"},"tiny":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/tiny_dinhassan-1140x641.jpg"},"small":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/small_dinhassan-1140x641.jpg"},"medium":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/medium_dinhassan-1140x641.jpg"},"hero":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/hero_dinhassan-1140x641.jpg"},"large":{"url":"https://d19vk5i0q1xlsm.cloudfront.net/uploads/article/image/273/large_dinhassan-1140x641.jpg"}},"is_approved":true,"user_id":5,"related_company_id":2005,"related_brand_id":null,"body":"

Din Hassan is a veteran with 30-year experience in this industry. Started as a poolside waiter at the age of 15 years and slowly climbed up to operations manager. Consultant for hotels, clubs and bars around Asia and now working as a Brand Ambassador for The Island Rum Company.

TRL: What does the rum mean to you?

Rum is friendship and you can drink it neat, with ice and cocktails.

TRL: What made you fall in love with rum and when did it happen?

As soon as the CEO (Adele) contact me for the job and I study more about Rums and love it more and more

TRL: What is the most important contribution you have made to the rum industry?

When we launched our rum in 2019 we started a campaign called Tears: ”N” Tonic just to get some Gin Tonic lovers to love Rum & Tonic.

TRL: Benefits that the rum industry has given you.

Meeting new people, networking, getting to travel to bar shows and getting to taste different types of Rum.

TRL: What’s another thing you are passionate about, in addition to rum? Why?

Traveling to visit distillery and go to cocktail bar to try their rum cocktails

TRL: What is your favorite place for drinking rum?

Kempinski Hotel Singapore

TRL: Favorite drink + Recipe:

60ml Black Tears Dry Spiced Rum, 5ml Frangelico (stir in a mixing glass) and Squeezed Lime.

TRL: Why is it important to educate the rum consumer?

To make them understand that different countries have a different character

TRL: How can the rum contribute to improving the crisis in some countries?

We are starting to work with the Malaysian/Philippine Embassy to do a charity drive and part of the sales we will donate to the organizer.

TRL: Who would like to meet in the rum industry? What would you say to him/her?

To our team and would said thank you, it’s been a while.

TRL: What are your next goals in the rum industry?

We want to make sure people enjoy Rums and share knowledge with them about our industry.

TRL: Plans you have when you leave the rum industry.

No plan yet but maybe it will distill my own spirits…

TRL: Why is the role of the bartender important in the rum industry?

Bartenders are very crucial for us as they are the ones who have a better chance to engage with consumers and they are also very innovative people. I’m quite lucky that I’ve been a bartender for over 3 decades.

TRL: What is your advice for new generations in the rum industry?

Consistency, asking lots and lots of questions and tasting different types of rums but drinking responsibility.

TRL: How can people learn more about you? Website? Social media page?

https://www.facebook.com/din.hassan.12

https://www.instagram.com/dinhassan

https://www.blacktears.com/

","internal":true,"article_category_id":1}

RumRatings Message

Island Company

Articles

The Island Rum Company Brand Ambassador Din Hassan

Are you ABSOLUTELY sure?

RumRatings

Image Search