A week ago, I saw that a bottle of Black Tot Master Blender's Reserve 2022 was going for $135 US on a company's website. At this price, this rum was worth taking a risk on. So I drove about 50 miles over there and found it behind the locked glass case as expected. To my utter horror, it had been marked up by $60 US to $195 US. I stood there in stunned disbelief. I chose to leave it there. Then I picked up the last 3 of 4 bottles of a rum that I had normally driven more than 200 miles to get. That is all that I bought. I kindly left that last bottle for other's to enjoy.
Well, after further research on Wine Searcher, the cheapest that this bottle of Black Tot can be found for is $175. Obviously, a lowly paid clerk at this chain store had mismarked this rum for only $135, and $195 is actually a decent price. Did I go back to get it? Hell no!
So what do my fellow rum drinkers do in situations like this?
I've recently been interested in this particular rum. It was advertised at $159 but when I got to the one door store it was $195. As you did I left it alone. Obviously deception is part of their marketing. So, I'm figuring it's more a cash grab than a "Master" so I've decided to go without. Deception is a huge marketing tool and I don't care if it's 3x better I will not comply! By the way I'm still on that Hog Bay and all I can say is "BAM" you nailed it. Thanks Matey!
Yes, I could order this rum online for $135 US, but I would have to drive 50 miles to pick it up and most likely have to haggle with them once I got there when they claim that it was mismarked. At that point, I would get pissed off and tell them to keep it. I now have written this rum off as another dirty rotten marketing campaign.
I go into every random liquor store I run across and have found some gems like this. Once it was a $100 bottle of rum labled at $50, I bout out all 4 they had. Another time it was old bottles with dust of discontinued rum like tommy bahama/10 cane/bacardi 151 etc. you can also just straight up negotiate with the liquor store if the owner is behind the counter. Got 3 el dorados (wine cask, etc) at $30 off each because I bought 3 and haggled.
I live within driving distance of several well known Internet stores, so I just comparison shop them, buy online and check the "pick up at store" box to avoid any shipping charges. Whatever the online price is, that's the price I pay, when I pick it up they just hand me the bag/box full of rum and I'm on my way.
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