The main reason is their abhorrent practice of intentionally sabotaging the efforts to create a Barbados GI. They have nearly unlimited resources, which they throw at defeating all the efforts to keep Barbados products pure.
Combined with other shady business practices such as additives, sugars etc, they have alienated many rum producers and this sours many rum drinkers to their products.
All that being said, they have offered some exceptional products in the last few years that many folks enjoy, myself included.
however, I can't in good conscience support a company that employs tactics such as they, despite how good their products might be.
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