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Posted 5 Jun '19 from Netherlands with 8 ratings

Hello out there

I'm new on this forum and have a question.
Maybe its already posted before but cant find it.

Why is Diplomatico called Botucal in Germany?


Simon Doherty

From United Kingdom with 70 ratings Replied 6 Jun '19

No other reason that quite often Global companies use different brand names for products when they launch into different countries, Diplomatico may have been seen by some German marketeers to conjour up a different brand perception than they were aiming for.