Well at my local Tesco at least.
Normal price is an overly healthy £38. Last week I picked up a bottle at £24 as they were discontinuing it. Today, I had to pop in for some jam, and noted that they had further reduced it to £15.20 - so I cleared them out of the 5 bottles that they had. Not my favourite rum, but I don't mind it. And at £15.20, it was a no brainer.
For those of you not in the UK, Duty rates are £28.74 per litre of alcohol and we have VAT (sales tax) at 20%.
So £15.20 is £12.67 ex VAT, less Duty of £8.05 leaves the rum at £4.62 duty and tax free which is a fairly decent price IMO
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Think it might just be my local one, as was in another shop and they are still selling at £38