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Tasty, but not quite great
First rum I bought that wasn't some random carriage for mixing. Really smooth and silky dark rum. I did drink it neat. If mixed with coke it got way too sweet in my opinion.
Very sweet with strong caramel and what I guess could best be described as a very sweet vanilla. Maybe a hint of what reminded me of chocolate candied cherry.
In the mouth, comes on very sweet, very thick and syrupy, and surprisingly very smooth. The spiciness kicks in with some oak on the finish, but still pretty smooth. To me though, it seems the smoothness comes only as the result of sugar.
I tried looking this up on the added sugars list but it isn't on there. I'm guessing based on the sweetness there is a lot of sugar added to this rum. While smooth, unless you are into sipping maple syrup, this rum is too sweet to enjoy except as a mixer. At that it does a pretty decent job. In Coke with a splash of lime juice it did very well. But I'd buy Kraken over this.
Had a rum tasting on a sunny afternoon, because why not. Black Magic Black Spiced Rum bottle and label design looks very quirky in a positive way. Quite dark brown color from artificial flavoring. Strong alcohol, caramel, vanilla and a plethora of artificial flavors to the nose and palate. Strong burn at the end. Barely mixable.
I was surprised to see that some of the reviews of this aren't overly complimentary.
It's very sweet, which I suppose might put people off, but it's also incredibly easy to knock back.
Edges to a 9 due to the price point. I have a sweet tooth so love the caramel taste with vanilla that is evident and I find easy to drink neat which I can't say for Kraken. If you don't have a sweet tooth then Kraken would be more your taste.
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