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Strong, bold black rum, very good flavor and alcohol content. This rum finishes smooth without the burn for me.
Very smooth and a nice caramel taste and nice dark colour
I was surprised to see that some of the reviews of this aren't overly complimentary.
It's very sweet, which I suppose might put people off, but it's also incredibly easy to knock back.
Nice and smooth one of the nicest spiced rums i have had the pleasure to try
Like a mix between Kraken and Rebellion. Nice very sweet flavour, well spiced with a warming aftertaste.
Edges to a 9 due to the price point. I have a sweet tooth so love the caramel taste with vanilla that is evident and I find easy to drink neat which I can't say for Kraken. If you don't have a sweet tooth then Kraken would be more your taste.
I stumbled across this - literally; the case was in the middle of a dark aisle floor - and decided to try it. I’m not usually a fan of spiced rums, but this one has a very interesting flavor and a clean finish. Afterwards, I kept thinking about it and could still taste a honey - vanillla. Still thinking about it. Perhaps that’s the magic.
Smooth and good with a mixer, particularly if you have a sweet tooth.
I enjoyed this rum, as described in a previous review, similar to kraken but smoother and preferential.
Sweet spiced rum. You can feel chocolate, carmel and for me little cinnamon. Great color and really good price
My favorite black spiced rum among Captain Morgan and Kraken
I stumbled upon this rum in a local liquor store, and decided to take a chance on it, even if it wasn't on RumRatings. I was pleased by its smoothness and sweetness, and have enjoyed it more than once just to sip. But I love it with ginger beer, a great tropical-ish drink.
I found this one nestled in between the Captains Dark and The Kraken. It seemed like s knock off but the price was right. It is actually quite good, a bit sweet and heavy on the vanilla. It makes a satisfying beverage on a budget. The graphics on the bottle are fun and interesting as it challenges you to see two different pictures at one time, possibly aided by a few drinks to free your minds eye. This to me is a good rum to introduce to your friends who don't drink rum.
Very similar in taste and looks to kraken,
I enjoy both, sweet rum but with a treacle taste
more caramel flavour than Kraken, but very similar, sweeter
Similar to Kraken but smoother finish one of my favorites! Love it neat!
It is really tasty. It has strong vanilla and caramel flavor.
First rum I bought that wasn't some random carriage for mixing. Really smooth and silky dark rum. I did drink it neat. If mixed with coke it got way too sweet in my opinion.
N- Cola candy, vanilla and coconut layered. Creme caramel and milky white coffee. Roasted almond coated with cocoa powder. Recognizable fragrant and not overwhelm with sugar like some other brand does. (19/25)
P- Acceptable sweetness with light texture letting the usual vanilla and spices to come thru effortlessly, notable assam-boi and preserved calamansi juice for extra dimension. (20/25)
F- Short-medium, like the zing of salted calamansi freshness. (19/25)
Weighted Rate- 78pt
— at The Rum Bar KL.
Being a sweet tooth the rum appealing to me, only downside is the bitter aftertaste if taken neat.
This rum is a great addition to the collection. It starts off sweet, middle is a oak taste and then ends with a rich finish of spices that will leave your taste buds tingling. If you like to try something different than the norm than I would suggest grabbing a bottle of black magic for your collection.
Nose has many different spice with just a hint of the alcohol. One of the few spiced rums that I have sipped that can be a sipper, full body with a touch of burn, very nice, I loved it mixed with cola and citrus but very special in ginger ale, I look forward to blending it in some other drinks in place of traditional rums.
Read some of the complaints about Black Magic but I personally like it and will keep it i my bar as a solid spiced rum and a great value.
Doux et des notes prononcées de bonbon caramélisé avec un peu de vanille. Plaisant au palet mais on s’éloigne de la cane à sucre.
Poured neat, it has a nice aroma of chocolate and caramel with a slight tickle of the nose that hints of the 94 proof. The first taste gives you that caramel, with maybe a bit of toffee, but also the oaky spiciness. It does leave behind a bit of oily sweetness, however, that would knock it out of a sipping category. Makes a decent rum and coke, or maybe even a pina colada.