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Bundaberg Original UP rum

Bundaberg Original UP

Australia | Gold

Bundaberg Original UP Rum is the flagship product of the Bundaberg Distilling company of Australia, which first crafted their original rum in 1888. This rum is double-distilled and aged for two years.

The Original UP Bundaberg rum brand is still sold in its traditional “Brick” bottle that goes by a variety names including Liquid Gold, Bundy, The Square Bear and Cane Champagne.

3.4/10 (76 ratings)
Serious improvement needed


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76 Bundaberg Original UP ratings

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Posted almost 3 years ago by Peter from United States with 25 ratings

Drowned in coke it's drinkable, barely but do not ever attempt to sip this stuff! It's like turpentine, good gag drink when your buddy tells you to get him 'anything' from the bar

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Posted over 3 years ago by Fraser Galloway from Australia with 1 rating

It is a taste thing. Rum without body is just another ethanol spirit. This is THE rum to drink with coke and never any other cola. If yo drink it with water is 1 star, With milk or coke 5 star.

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Posted over 3 years ago by Ivan from Canada with 1 rating

Worst rum I ever tried, unbelievable it is bottled and sold to anyone. I got it as a gift from a friend and tried it and just can't believe how bad it is

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Posted almost 4 years ago by Jason from Australia with 3 ratings

So this rum is an Aussie icon with a lot of history. I grew up on a sugar cane farm and in the cutting season fresh cut paddocks have an amazing smell. The same rich sugary molasses aroma can be found in Bundaberg UP. Best mixed with Coca-Cola as it's rough on the palate. The cane sugar after taste is what i love and will go back for, personally it's a nostalgic thing for me. As far as a refined and complex go, except to pay more.

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Posted almost 5 years ago by Peter from Australia with 1 rating

Good work guys, lol. What you are rating here is Bundaberg Rum Original 100 Proof, not UP. UP is that backbone of Bundaberg Rum and has been produced at Bundaberg for the last 127 years, with 2 fires, wars, depressions and droughts and still going strong. There are worse rums out there (Holey Dollar) and Bundy does have some exceptional rums (MDC Blenders Edition 2015) winning Double Gold in New York recently. Do yourselves a favour and try MDC Small batch and MDC Small Batch Vintage.

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Posted about 5 years ago by Earl Elliott from Canada with 191 ratings

My nephew insisted I try the "Bundy". When in Australia I guess you try to fit in. This is just distilled alcohol with some colouring which I suspect is gasoline. It's a basic bar rum that has to be mixed in with coke or anything to disguise the rum. It is not a good rum.

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Posted over 5 years ago by MalB from Australia with 12 ratings

This stuff is everywhere in Oz. I'm sure a high percentage of the Rum drinkers are vaguely aware of other Rums, but believe this is the best. From a marketing point of view in Australia, it's no.1. I grew up drinking and new no better until 10 years ago. From a taste point of view, let's just say if you like to know your drinking alcohol, want a strong flavoured spirit with the throat burning kick of bad Vodka then this is more than palatable for you.

Harsh on the rocks, always disguise well in a mixer.

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Posted over 7 years ago by James Wall from United Kingdom with 10 ratings

golden in colour and thats the only good thing

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Posted almost 8 years ago by LDNShindiggery from United Kingdom with 71 ratings

Ive only tried this of the range and wouldnt say no to investigating some of their others but for me it just didnt excite me. It was different and ill give it that but thats about it really. Not as smooth as others in the same price and i certainly wouldnt be drinking this one neat. Maybe im just a lil dissappointed as i expected more from the producers of what i think is the best ginger beer available!?!

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Posted about 1 month ago by Jimmy Cliff from United States with 81 ratings

Light golden color strange mix of floral notes with some spice and a kick, actual TKO kick. Not my idea of Rum, might induce vomiting and a healthy hangover.