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Bundaberg Original UP Rum is the flagship product of the Bundaberg Distilling company of Australia, which first crafted their original rum in 1888. This rum is double-distilled and aged for two years.
The Original UP Bundaberg rum brand is still sold in its traditional “Brick” bottle that goes by a variety names including Liquid Gold, Bundy, The Square Bear and Cane Champagne.
Worked with an Aussie Engineer that said this was what they drank in school and it was not pretty, albeit contrary to stereotype he was not a huge drinker.
Knowing I am a rum fan he brought me a bottle so that I could "truly gauge what bad is". He was correct. I drank the full bottle (not in one sitting) straight up out of respect for the fact that he hauled it from Australia to Canada.
I now proudly say "I survived Bundaberg".
Bundaberg original is without a doubt the worst thing I have ever put in my mouth. The taste, while in your mouth, is not good, but perhaps redeemable. The real kick in the crotch, however, comes soon after you swallow, and a vomit-like aftertaste rushes into your mouth, leaving you wishing you were dead. do yourself a favour and get the cheaper (and far less disgusting) captain morgan's.
The consensus with this rum is that it is so bad you can only consume it if you drown out the flavour with something strong like coke. Well that's impressive.
First rum I have tried so nothing to base it on !!
Grew up on this rocket fuel, was the starter to many parties. Used to be cheap and nasty now its just nasty ! But it is very popular across AU guess its an acquired taste ;) Still hit it on occasion if I'm desperate because most pubs only stock this rum.
If I could rate 0/10 I would. An overly harsh taste that insights an instant gag reflex. As a local there is nothing worse than someone being debilitatingly drunk on this drink. Very common for those who enjoy this drink to also enjoy ending the night in a scuffle. Avoid at all costs.
Definitely burns the nose, but accents subtle vanilla notes. Burns the tongue as well haha, but again, simple, sweet notes also very detectable. Tastes like a rum-makers first attempt. Cola knocks down the harshness and overall makes it pretty pleasant.
Worst Rum I have ever tasted tried mixing with ginger beer couldn't get through a couple of sips, tasted like paint thinners with an overpowering chemical taste, I hope this is just a manufacturing problem but this was rubbish, sorry.
Don't get excited with the word UP, it do not mean any enhancement made to the rum, but Under-Proof.
N- Honey, some white chrysanthemum floral tea. Get medicinal but harmless, shallow and light. (81/17)
P- Whispers of chocolate, honey, nutty and molasses. Peaches too, but too soft and none of the flavours are significant enough to claim a footing. (79/16)
F- Medium, surprisingly lasted quite a bit with ginger. Finely woody with touch of dryness. (84/18)
B/B- 79/16. Drowned by dilution for benefit of volume? Not sure. But surely be better at full proof.
Weighted Rate- 67pt
— at The Rum Bar KL
I can’t defend this drink. As a spirit It’s not good.
That said, bundy and coke is a unique taste and sometimes you may need it like a zinger burger.
Nothing good to say about this... Only drinkable once tipsy, but a big dissapointment. Australians seem to like it, dont know why.
I don't like it. It has an unpleasant chemical aftertaste, preceded by a chemical flavour, with unpleasant alcohol burn. Even cola can't mask the unpleasant chemical taste.
Smells like the liquid that my dentist gave after cleaning.
I have smelt and drank rum before, this is too overwhelming and not enjoyable at all.
Mixing with coke barely helps.
My first Bundy rum. The original. Need I say more. Brings back memories of Oz. Drink it neat as well as mixed, both as pleasant as the other. Not to everyone’s taste tho, I have discovered.
Harsh on the nose, harsh on the throat. If you can get past the sensation of swallowing sand you can find a possible hint of caramal.
This is the not hot Cougar of rum.
Australia's national drink. Tastes a bit dirty at first but once you get a taste for it, it's amazing. Also available in perfectly mixed Bundaberg & Cola cans.
"The Original". 37.0% ABV (one of those oddly and unnecessarily specific values...). Faintest nose of any rum I’ve tried. The flavor isn’t bad, but it’s also not really there. And there’s enough ethanol in the nose and dry heat in the mouth (capped off with a super short finish) that I doubt it would be pleasurable at a higher proof. So, I really can’t recommend this to anyone, even for cocktails (and fortunately, this can’t legally be sold as “rum” in the US). It’s inoffensive, but I just see no reason to go back to it.
The classic "Bundy".
I have no idea why enough of this product has sold that they keep coming out with new versions.
It's so bad.
Even mixed with cola.
It's just bad.
I had an amazing opportunity to try a dozen different unopened Bundaberg's with my Aussie colleague and the Original UP is decent with coke, but has quite a unique flavor profile and a strong afterburn, so I would not recommend neat sipping this one.
NOT a sipping rum, Not even a mixing rum-Ugh Sorry won't be buying this again.
It gets a bonus point out of sheer sentiment, being my staple diet as a backpacker many years ago! 17 billion better rums out there.
Was rather disappointed with this rum. Didn't find it disgusting, but found it rather bland and uninteresting. Would choose it over a blended whisky, but not a good single malt.
This stuff tastes like tequila with food coloring added. Pour it down the drain.
Only ever tried captain morgan and coke before so I was expecting a nice vanilla coke flavor. Ordered a rum and coke and forget to specify which rum and she put this in it. I was like I guess I could try it. Got back to my table and had my first sip and it had some strong taste I did not find pleasant. Couldn't work out what the taste was but it was familiar. It did get a bit better as the alcohol mixed in. I would never get it again.
History of Bundaberg rum bottles
Bundaberg Original Up rum review Matt Cotton of Rum & Reviews
Bundaberg Original Up rum review by the Dark Rum Runner
The Fat RumPirate reviews Bundaberg Original Up rum