TRL: Who is La-Shawn Johnson?
I used to make Coladas and add spices to cut the taste of the rum, over time I became known for being the best Coladas. I worked in bars and clubs as a bartender in my earlier years, and though I left the scene, making drinks was always my passion.
I woke up one day and wished the rum tasted like apple pie and then set out to create it. I have done nothing this huge and at the time I didn’t think this was huge. When I started this project, it was $10,000. I did not know I would need a great deal more than that. I kept going and do what it takes. I am glad I did.
TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?
This is a great rum for many reasons. I love the fact that it’s a very nice sipping rum but super fun in cocktails. You can put this in your favorite cocktail and won’t be disappointed.
TRL: Three essential characteristics that define the rum according to your perspective.
This rum is smooth, great tasting, and caramelized.
TRL: What is the most important contribution you have made to the rum industry?
I offer a unique flavor with incredible versatility at a reasonable price.
TRL: Benefits that the rum industry has given you.
I have been fortunate to meet great people, try new things, and have a freedom I never would have known.
TRL: What’s another thing you are passionate about besides rum? Why?
My greatest passion is my faith. I want to get so strong I can’t be moved.
TRL: What is your favorite place for drinking rum?
My deck is listening to music.
TRL: Favorite drink + Recipe
Pina Colada – Mon Rey Rum, coconut rum, apple pie spice, nutmeg, coconut cream, and fresh pineapples
TRL: Why is it important to educate the rum consumer?
There is so much more about rum. It’s not just rum and coke anymore.
TRL: Any tips to train the palate and taste a good premium rum?
First, smell the flavor, then examine the clarity and taste.
TRL: Is the commitment to sustainable development the key to success for the permanence of the rum industry in the world? Why?
I believe so, people will pay for quality and to continue to bring the best quality they can sustain in the industry.
TRL: Who would like to meet in the rum industry? What would you say to him/her?
The owners of Appleton Rum I would like to know some struggles and why did they sell it
TRL: What are your next goals in the rum industry?
To create a dessert line-up
TRL: Plans you have when you leave the rum industry.
To start a nonprofit organization
TRL: Why is the role of the bartender important in the rum industry?
This allows people to really enjoy drinks and be as creative and bold as they wish.
TRL: What is your advice for new generations in the rum industry?
Arm yourself with knowledge of the industry and create a solid team who will share the sacrifices and don’t sponsor everybody.
TRL: How can people learn more about you? Website? Social media page?
Published by The Rumlab ago
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