Carlos Belloso was born in Venezuela and lives in Madrid. He is the Operations Manager and Brand Ambassador for Ron Roble Viejo. He has 10 years of experience in the rum world, holds a WSET II certificate in wines, and has been running the operations of the brand in Europe for 6 years, handling import and export, managing key accounts, conducting tastings, and contributing to brand development and marketing.
TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?
Rum means passion and tradition to me. I fell in love with rum when I discovered the depth of flavor and complexity of high-end brands. This was around 12 years ago. Being from Venezuela means I was surrounded by rum. It’s the main drink kids start drinking. When I started drinking when I was younger, I initially didn’t like the taste. I thought it tasted a lot like alcohol. It was not until I got older that I started appreciating higher-end rums and their flavor profiles that changed completely when compared to the youngest rums. Then eventually my dad launched a rum brand, Roble Viejo.
TRL: Three essential characteristics that define the rum according to your perspective.
Three essential characteristics of rum, from my perspective, are quality, tradition, and authenticity.
TRL: What is the most important contribution you have made to the rum industry?
One of the most important contributions I have made in the rum industry is to raise awareness about the appellation of origin we have in Venezuela and the importance of aging rum and using natural products.
TRL: Benefits that the rum industry has given you.
The rum industry has given me the opportunity to travel, meet new people, and experience different cultures. It has also allowed me to pursue my passion and make a living doing what I love.
TRL: What’s another thing you are passionate about besides rum? Why?
Besides rum, I am also passionate about music. I love how music has the power to bring people together and evoke emotions.
TRL: What is your favorite place for drinking rum?
My favorite place to drink rum is with friends, surrounded by friendly conversation and laughter. Usually, I prefer a quiet place where we can sit down comfortably and chat, even sometimes enjoy a nice cigar.
TRL: Favorite drink + Recipe
My favorite drink is a Roble Ultra Añejo by itself. I also enjoy daiquiri.
TRL: Why is it important to educate the rum consumer?
It is important to educate the rum consumer because not all rums are created equal, and understanding the differences between them can enhance the drinking experience and improve the selection of the rums they drink.
TRL: Any tips to train the palate and taste a good premium rum?
To train your palate and taste a good premium rum, I recommend starting with a variety of different styles and brands, paying attention to the aroma and flavor, and taking the time to appreciate the complexities of the drink. Mainly this last part, take the time to appreciate the complexities of each drink, take the time to smell the fresh aromas, to taste the different flavors, all while doing it with the intention of learning. Only do this with the first sips, after, it’s all about enjoying.
TRL: How can the rum contribute to improving the crisis in some countries?
The rum industry has the potential to contribute to improving the crisis in some countries by creating jobs and supporting local economies. To work in the rum industry, all that is needed is practice, and with practice, people acquire experience. So there’s a lot of space for local communities to have people grow inside the rum industry.
TRL: Is the commitment to sustainable development the key to success for the permanence of the rum industry in the world? Why?
Sustainable development is crucial for the success and permanence of the rum industry. It not only benefits the environment but also ensures a long-term future for the industry and its workers.
TRL: Who would like to meet in the rum industry? What would you say to him/her?
I would like to meet the owners and Master Blenders of lots of rum brands so I can talk to them and understand their passion, motives, and experience inside the rum industry.
TRL: What are your next goals in the rum industry?
My next goals in the rum industry are to continue promoting the brand and to expand our reach to new markets, hopefully into Asia.
TRL: Plans you have when you leave the rum industry.
That time still seems pretty far away. I turned to think I’ll never quit the rum industry. However, I would hope to have gained enough experience and knowledge to help other brands grow.
TRL: Why is the role of the bartender important in the rum industry?
The role of the bartender is very important in the rum industry because they’re the main prescriptor there, teaching about rum and giving rum tasting to clients. They can introduce customers to new rums and educate them about the different styles and flavors.
TRL: What is your advice for new generations in the rum industry?
My advice for new generations in the rum industry is to stay true to your passion, never stop learning, and always strive to improve.
TRL: How can people learn more about you? Website? Social media page?
Try to get a well lit shot from the front of the rum label
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