Published by The Rumlab ago about the Flor de Caña company
Name: Mauricio Solórzano
Position: Flor de Caña Rum Ambassador
Mauricio was born in Nicaragua. He has a degree in Public Relations in Costa Rica. He has worked for Flor de Caña for 25 years and he is currently the Brand Ambassador. This position has allowed him to represent the brand in more than 36 countries, spreading the story of Flor de Caña with all his passion, and the pride of his beloved Nicaragua around the world. He’s married with two beautiful daughters. His hobbies are Baseball, Tennis, and Horses.
Learn more about Mauricio Solórzano, in the next interview:TRL: What does the rum mean for you? What made you fall in love with rum and when did it happen?
Rum is a gift of nature. In my adolescent years, I used to see my father and grandfather celebrate all the important occasions in the family with a Flor de Caña drink, that’s how I was initially introduced to rum and fell in love with it right away. Then, in 1997, when I had the opportunity to join the Flor de Caña team, it was a dream come true.TRL: Three essential characteristics that define the rum according to your perspective.
Beautiful moments in life, premiums, and versatility for mixing.TRL: What is the most important contribution you have made in the rum industry?
Introducing thousands of consumers globally to Flor de Caña’s world of sustainably crafted, ultra-premium-aged rums. Flor de Caña is deeply appreciated by rum connoisseurs as a leader in sustainable practices within the industry and as a renowned producer of some of the world’s finest rums. I’m very proud of sharing Flor de Caña’s rich history and the secrets of this wonderful spirit, with a great personality and a very bright future.TRL: Benefits that the rum industry has given you.
The opportunity to travel around the world get to know amazing people and be awarded, for the first time in the industry, as the World’s Best Rum Ambassador.TRL: What´s another thing you are passionate about, in addition to rum? Why?
Reading and learning every day, to be enriched by the wisdom of our clients and consumers.TRL: What is your favorite place for drinking rum.
Friday is a wonderful day, especially if it’s 5pm, watching a sunset, listening to your favorite music, and spending time with dear friends. Who could ask for anything more?TRL: Favorite drink + Recipe
I have two favorite drinks: Flor Old Fashion and Flor Sparkling.
Flor Old Fashioned: Flor de Caña 12 Year Rum, one tablespoon of sugar, two drops of bitters and an orange twist.
Flor Sparkling: Flor de Caña 12 Year Rum, sparkling water and an orange twist.TRL: Why is it important to educate the rum consumer?
The more they know about rum, the more they will enjoy and appreciate what they are consuming. They will become rum lovers.TRL: Any tips to train the palate and taste a good premium rum?
I always recommend enjoying your favorite drink depending on the weather, that will determine if you can enjoy it neat, on the rocks or in a cocktail. It’s also interesting to do pairings with good food or cigars, the rum is a great and versatile companion for different occasions and to have fun.TRL: How can rum contribute to improving the crisis in some countries?
Sustainable development and growth have been a core value of our brand since its beginnings in 1890. We are strongly committed to implementing a business model with a profound impact that ensures the well-being of workers, the community and the environment. We are proud of growing with our people, for example, we provide workers and their families with free health and education since 1913.TRL: Is the commitment to sustainable development the key of success for the permanence of the rum industry in the world? Why?
Sustainability is part of Flor de Caña’s DNA. We are extremely proud of being sustainably produced, from field to bottle, and we are the world’s only Carbon Neutral and Fair Trade certified spirit. We offset all carbon emissions during our production process and we comply with over 300 rigorous labor, social and environmental standards. Our commitment to sustainability goes beyond just the production process, we share and promote this value with our partners, bartenders and consumers through various marketing initiatives, such as Zero Waste Cocktails, Sustainable Cocktail Challenge and our global reforestation campaign with One Tree Planted.TRL: Who would like to meet in the rum industry? What would you say to him/her?
Rum congresses are a wonderful opportunity to meet with a lot of interesting people. I enjoy a lot meeting all my ambassador colleagues, with whom I share the same values and have become extraordinary friends.TRL: What are your next goals in the rum industry?
To keep sharing with passion the story of Flor de Caña and conquering palates with our amazing liquid.TRL: Plans you have when you leave the rum industry.
There is still too much cane to squeeze, but I see myself as an advisor for the company, helping train new ambassadors around the world.TRL: How can people learn more about you? Website? Social media page?
Published by The Rumlab ago
Published by The Rumlab ago
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