Tanduay Rum, a Leading Brand Made in the Philippines (Article)

Tanduay Rum is a Filipino brand with more than 160 years of history. Today, it maintains its status as the Rum Brand Champion since Drinks International declared it as the world’s number #1 rum by volume of 2020 for three consecutive years.

Tanduay Distillers, Inc. – led by Lucio “Bong” Tan, Jr. – is one of the biggest brands in the distilled spirits category with a 99% share in the rum category. Since 1854, their expressions are enriched with the history, culture, and craftsmanship of the Philippines, providing the consumers with the highest quality products through innovative practices.

From the 1930s, the rum it produced began to be branded as “Tanduay Rhum”. The original distillery adopted its name from its first location on Isla de Tanduay, an area bordering the Quiapo and San Miguel districts in Manila.

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